Shade-matching is somewhat of an art form in the beauty industry. If you’ve been blessed with an eye for undertone and are handy with a Google search, you *might* be able to correctly guestimate your shade of the latest foundation on the market.

BUT, if you are like most people with a deeper complexion and an affinity towards makeup, you probably have a harder time finding your perfect match – left to wade through a sea of greige undertones, and deeper shades that are only sold online.

Enter The BASEics.

One of the most popular questions I get asked is, “Can you help me find my foundation shade?” Tons of beauty lovers who follow Cocoa Swatches are constantly on the hunt for their perfect match and the perfect formula to go with it.

It’s one thing to find a foundation that matches you but it’s another to find a formula that vibes with your skintype and a price tag that vibes with your pockets!

I wanted to create a one-stop-shop to help people explore the hottest and most inclusive foundations on the market (with *quality* shades of course) and hopefully take some of the guesswork out of shade-matching.

Let’s ditch the guessing games and get back to the BASEics!

– xx

Ofunne Amaka

Check out some of my favorite foundations below!

From L TO R: Maybelline SuperStay Foundation in the shade “Deep Bronze” , Covergirl Matte Made Foundation in the shade “D70”,  Too Faced Born This Way Foundation in the shade “Tiramisu”, Estee Lauder Double Wear Foundation in the shade “7W1 Deep Spice” , Fenty Beauty Pro Filt’r Foundation in the shade “445” , Cover FX Power Play Foundation in the shade “G110”, Lancome Teint Idole Foundation in the shade “520W”, NARS Natural Radiant Longwear Foundation in the shade “New Caledonia”