OUR TRUTH

Shade-matching is somewhat of an art form in the beauty industry. If you’ve been blessed with an eye for undertone and are handy with a Google search, you *might* be able to correctly guestimate your shade of the latest foundation on the market.

BUT, if you are like most people with a deeper complexion and an affinity towards makeup, you probably have a harder time finding your perfect match – left to wade through a sea of greige undertones, and deeper shades that are only sold online.

Enter The BASEics – a foundation finder experience.

Get shade matched with our quiz, discover new foundation shades in our shade directory (over 350 and counting!) or view shade ranges of the hottest foundations.